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Grant to a USA Nonprofit, For-Profit, State, Tribe, or Agency for Public Campaigns to Support Impoverished Families Facing Crisis Situations

Best Practices to Strengthen Family Support in Child Maltreatment Reporting and Prevention

GrantWatch ID# 207568
Agency: Federal

Funding Source
U.S. Department of Health and Human Service (HHS) - Administration for Children and Families (ACF)
CFDA Number: 93.670
Funding or PIN Number: HHS-2023-ACF-ACYF-CA-0015
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Geographic Focus

Important Dates
Deadline: 03/13/23 11:59 PM ET Save

Grant Description
Grant to a USA nonprofit or for-profit organization, state, Tribe, or agency for a public messaging campaign to support families facing crisis situations and to improve child abuse hotline services. Applicants are advised that required registrations may take several weeks to complete.

This funding will support building a national messaging campaign on how individuals can become a source of support to families in their community by acknowledging the impact of racial inequities and seeking solutions that can help mitigate child safety concerns before they rise to the level of crisis. Funding will also focus on the development of best practices for training and equipping child abuse hotline staff to navigate complex and wide-reaching needs such as understanding the distinction between poverty and willful neglect, implicit bias, addressing social and behavioral health needs, how and when to report child abuse, and providing warm hand-offs to local resources whenever possible. Recipients must have plans for continuous quality improvement, evaluation of the effectiveness of proposed strategies in a hotline environment, and dissemination of findings widely to relevant audiences.

Recipients must have the capacity to coordinate with other Administration for Children and Families (ACF)-funded entities including the National Center for Community-Based Child Abuse Prevention (CBCAP), Child Welfare Information Gateway, and other hotlines administered by ACF.

The goal of this NOFO is to support the development and national dissemination of best practices to strengthen the capacity of child abuse hotline staff to distinguish between poverty and willful neglect. To achieve this goal, the project funded under this opportunity will focus on achieving the following project objectives:

  1. Develop and disseminate best practices for distinguishing between poverty and willful neglect in a child abuse hotline environment.
  2. Reduce unnecessary reporting to child welfare systems by establishing innovative solutions to link individuals who reach out with a poverty-related concern with relevant local resources and financial supports, with a particular focus on underserved populations as defined by Executive Order 13985.
  3. Develop and widely disseminate best practices, protocols, and procedures for training and supporting hotline staff to navigate complex and wide-reaching issues such as understanding the distinction between poverty and willful neglect and how and when to report child abuse from a trauma-informed and equitable lens.
  4. Develop a national messaging campaign that encourages mandated reporters to become a source of support to families in their communities by identifying and acknowledging the impact of racial inequities.
  5. Evaluate funded efforts to determine the extent to which the strategies and activities have contributed to meeting the goal of this NOFO.


  • City or township governments
  • County governments
  • For profit organizations other than small businesses
  • Independent school districts
  • Native American tribal governments (Federally recognized)
  • Native American tribal organizations (other than Federally recognized tribal governments)
  • Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education
  • Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education
  • Private institutions of higher education
  • Public and State controlled institutions of higher education
  • Public housing authorities/Indian housing authorities
  • Small businesses
  • Special district governments
  • State governments

Additional Eligibility Criteria
Per the statute, “The Secretary may make grants to, and enter into contracts with, entities that are states, Indian tribes, or tribal organizations, or public agencies or private agencies or organizations (or combinations of such entities)…” (42 U.S.C. 5106(a)).

Faith-based and community organizations that meet the eligibility requirements are eligible to receive awards under this funding opportunity. Faith-based organizations may apply for this award on the same basis as any other organization.

Applications from individuals (including sole proprietorships) and foreign entities are not eligible and will be disqualified from competitive review and funding under this funding opportunity.

For funding restrictions, see p. 39 of the FOA in Attached Files.

Pre-Application Information
The deadline for electronic application submission is 11:59 pm ET on March 13, 2023.

ACF requires electronic submission of applications at Organizations must have an active System for Award (SAM) registration which provides a Unique Entity Identifier (UEI), and account to apply for grants.

Creating a account can be completed online in minutes, but SAM registration may take several weeks. Therefore, an organization’s registration should be done in sufficient time to ensure it does not impact the entities ability to meet required application submission deadlines.

View this opportunity on

For a list of application documents, see the Package tab (press Preview) on the page above.

Additional Funding Information

Estimated Total Program Funding:


Number of Grants

Estimated Size of Grant
Award Ceiling: $2,000,000 Per Budget Period
Award Floor: $1,000,000 Per Budget Period

Term of Contract
- Anticipated Project Start Date: 09/30/2023
- Length of Project Periods: 60-month project period with five 12-month budget periods

The initial award will be for a 12-month budget period. Subsequent year funding will be subject to the availability of funds and HHS determination that continued funding is in the best interest of the federal government. Subsequent year funding will be awarded through non-competing continuation applications.

Contact Information
Program Office Contact:

Kelly Canter
Children's Bureau
Administration for Children and Families
330 C St SW
Washington, DC 22024

Office of Grants Management Contact:

Bridget Shea Westfall
U.S. Health and Human Services
Office of Grants Management, Division of Discretionary Grants
CB Operations Center c/o LCG, Inc. ATTN: HHS
6000 Executive Boulevard
Suite 410
Rockville, MD 20852

RFP & Supporting Documents
Full Grant Text RFP

Before starting your grant application, please review the funding source's website listed below for updates / changes / addendums / conferences / LOIs.

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