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Grants and Sponsorships to USA Nonprofits for STEM
Education, Road Safety, and Community Development

General Motors (GM) Corporate Grantmaking and Charitable Event Sponsorship

Agency Type:

Foundation / Corporation

Funding Source:

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General Motors (GM)

Deadline Date:

10/31/21 - Detroit-focused programs letter of inquiry deadline; General application period is currently closed until January 1.


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Grants and event sponsorships to USA nonprofit organizations working in the areas of STEM education, community development, and road and vehicle safety. Certain applicants are required to submit a letter of inquiry prior to a full grant application. Funding and event sponsorships are intended to support programs and initiatives that meet the needs of various communities across the country, with particular focus on areas of the Foundation's operation and headquarters.

Focus Areas:

  • STEM: GM wants to build the next leaders and innovators in science, technology, engineering, and math. This means making sure all kids and young adults have access to mentorship in this field. Especially kids from underrepresented and diverse groups. The following tools are used to solve complex STEM education challenges:
    • Immersive Learning - Hands-on experiences that encourage engagement.
    • Computational Thinking - Developing skills like problem solving, pattern recognition, experimenting, expressing and creating.
    • Artificial Intelligence - Exploring AI-powered technologies to facilitate teaching and learning in this space.
    • Digitization of Education - Using digital tools and resources to transform how learning is organized, delivered and experienced inside and outside the classroom.
  • Vehicle and Road Safety: With safety as General Motor's number one priority, GM is investing in nonprofit partnerships to increase safety in and around vehicles as the company works toward a future with zero crashes. In the meantime, GM is educating on the dangers of distracted driving, advocating for seatbelt usage and safe travel practices. GM is also particularly committed to the safety of children and teens and champion for increased awareness, knowledge and skill of vehicles and road safety issues. GM's work under this focus area aims to:
    • Increase seat belt and restraint usage
    • Decrease impaired and distracted driving
    • Increase in and awareness of safe road environments
  • Community Development: Community development is defined as generating solutions for common problems. GM recognizes the importance not only to equip individuals with skills to gain secure employment, but also empower them with the tools to advance economically in communities that positively impact their well-being. GM partners with nonprofits to advance communities under the following areas:
    • Jobs - Increase basic literacy, essential technical skills and living wage employment opportunities.
    • Resources - Increase access to essential resources including food, housing, transportation and financial education.
    • Placemaking - Increase in innovative and collaborative community improvements.
  • Detroit: As home to GM's global headquarters, Detroit holds unique meaning to General Motors.GM is proud to give time and funding to support initiatives to help make the Motor City an attractive place to live, work and play. GM's hometown grant funding is primary focused on education, sustainable employment, neighborhood revitalization and increased access to arts and cultural institutions.
    • Learn
      • Increase third grade reading proficiency
      • Increase high school graduates
      • Increase the supply of qualified teachers and leadership
    • Work
      • Increase vocational training opportunities
      • Increase college graduates
      • Decrease barriers to sustainable employment
    • Thrive
      • Increase access to arts and culture institutions
      • Increase experiences that foster continued engagement in the city
      • Increase livable, thriving neighborhoods

Two categories of grants are available:

  • Corporate Grantmaking - In addition to focus area alignment, grant applications are evaluated to ensure they will successfully:
    • Measure impact through selected social outcomes
    • Demonstrate innovative approaches to address a defined social issue
    • Create opportunity and expand access for underrepresented, diverse populations
    • Advance GM’s core value of serving and improving communities
    • Complement GM’s business objectives
  • Charitable Event Sponsorship - In addition to focus area alignment, charitable event applications are evaluated to ensure they will successfully:
    • Provide positive exposure consistent with GM and GM brands
    • Create opportunity to reach targeted audiences and build relationships
    • Advance GM’s core value of serving and improving communities
    • Complement GM’s business objectives
    • Sponsorship of charitable activities/events are intended to benefit the mission of the supported organization while promoting goodwill in the community. Charitable activities/events can include fundraisers, galas, luncheons, dinners, golf outings, conferences, summits and community events.
    • Due to the value of incidental goods/services received, GM manages these requests separate from traditional grant requests. 

GrantWatch ID#:

GrantWatch ID#: 151351

Estimated Size of Grant:

Corporate Grantmaking: GM does not limit the request amount and evaluates each request on its own merit. Grant size varies depending on the needs, program proposed by the organization and available funding by GM.

Term of Contract:

No multi-year commitments will be considered.

Additional Eligibility Criteria:

For Corporate Grantmaking charitable contributions, requests must satisfy the following criteria:
- Applicant is a U.S.-based 501(c)(3) nonprofit organization in good standing with the IRS. GM will prioritize making charitable contributions in communities in which the company operates.
- Applicant submits a completed project budget that does not exceed 15% in indirect costs/overhead expenses
- Applicant demonstrates a strategy to accomplish its mission, successfully operate programs and evaluate/learn from outcomes
- Applicant demonstrates a level of cash reserves that can sustain the organization

Charitable Event Sponsorship requests must satisfy the following criteria:
- Applicant is a U.S.-based 501(c)(3) nonprofit organization in good standing with the IRS

Corporate Grantmaking and Charitable Event Sponsorship funds are not available for the following organizations or purposes:
• Capital campaigns, endowments or naming rights opportunities
• Faith-based organizations for religious purposes
• Government/tax-supported entities including schools
• Hospitals and medical-related facilities
• Individual requests, such as personal scholarships and vehicle donations
• Political candidates, campaigns or organizations
• Private clubs, fraternities or sororities
• Sports and race teams
• Organizations that discriminate based on race,religion, color, sex, national origin, age, marital status, mental or physical ability, sexual orientation, gender identity or expression

Pre-Application Information:

The general application period is currently closed and will reopen January 1. However, Detroit-focused programs are still eligible to submit a letter of inquiry through October 31.

Corporate Grants Elements of Application and Review Process:
- Applications are only accepted via an online system
- Requested funds may not be used retroactively
- Allow up to six weeks for the review process. If there is a need for additional information, GM will contact the organization directly.

Corporate Grants Steps:
1. Eligibility Quiz - The application process begins with an Eligibility Quiz. This quiz gauges nonprofit alignment to GM Corporate Giving focus areas.
2. Letter of Inquiry - If deemed eligible, the next step requires the submission of an online Letter of Inquiry (LOI), which is accepted on a rolling basis. The LOI is an introduction and summary to the proposed project or program. As part of the LOI review process, GM Corporate Giving staff may seek additional information to determine whether a Full Proposal will be requested.
3. Full Proposal - Full Proposals are accepted only from organizations that are invited to apply after review of their LOI or through direct proposal request from GM.
4. Review and Evaluation - As part of a comprehensive due diligence process, GM may conduct a site visit to become better acquainted with the organization.
5. Grant Decisions - Awards are based on staff review and recommendations concerning the proposal’s alignment with the key social outcomes of each focus area. The grant process will take approximately eight weeks from submission of an LOI to award notification. A formal notification will be sent to the grantee once a funding decision is made.
6. Interim and Final Review - Grant recipients must submit a 6-month Interim Report on progress toward their proposed goals and outcomes. A Final Report must be submitted before the organization is eligible for subsequent funding opportunities.

Charitable Event Sponsorship Elements of Application and Review Process:
- Applications are only accepted via an online system
- Requested funds may not be used retroactively
- Applications are received at least eight weeks prior to any recognition or print deadline
- Allow up to six weeks for the review process. If there is a need for additional information, GM will contact the organization directly.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.


If you are experiencing technical difficulties, please send an email inquiry to GM will make every effort to respond to your email within 48 hours.
Note: GM will not review or discuss pending requests but will answer questions on how to navigate the online application system.

General Motors Company
P.O. BOX 33170
Detroit, MI 48232-5170

URL for Full Text (RFP):

Geographic Focus:

USA: Alabama;   Alaska;   Arizona;   Arkansas;   California;   Colorado;   Connecticut;   Delaware;   Florida;   Georgia;   Hawaii;   Idaho;   Illinois;   Indiana;   Iowa;   Kansas;   Kentucky;   Louisiana;   Maine;   Maryland;   Massachusetts;   Michigan;   Minnesota;   Mississippi;   Missouri;   Montana;   Nebraska;   Nevada;   New Hampshire;   New Jersey;   New Mexico;   New York City;   New York;   North Carolina;   North Dakota;   Ohio;   Oklahoma;   Oregon;   Pennsylvania;   Rhode Island;   South Carolina;   South Dakota;   Tennessee;   Texas;   Utah;   Vermont;   Virginia;   Washington, DC;   Washington;   West Virginia;   Wisconsin;   Wyoming

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